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Competitive Intelligence Case Study

Competitive benchmarking for a U.S. Pharma/Biotech company helping in brand management

Competitive Intelligence: Two years engagement for understanding the Competitive Landscape and forecasting Competitors’ Moves for A Pharma/Biotech Company to protect the product brand.

Client Challenge

The threat of losing their product market in major geographical regions to a new innovative gene therapy in near future.

To sustain themselves in this competitive market, it is essential that companies in the biotechnology sector evaluate competitors’ key strategies, anticipate market changes, distinguish potential business risks and add value to their product and service offerings.

Approach

Every 2 weeks for onboarding, priority setting, and therapeutic area discussions based on primary and secondary research

Solution Delivered

  • Understanding the near threats and potential business risks in the market
  • Anticipate competitive activity and develop a business strategy to enhance their process efficiency
  • Action-oriented insights/recommendation for the franchise

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